WORK ARCHIVE
Track record
Our past work covers the full spectrum of construction marketing. For a diversity of specific targets. Covering all types of work and marcoms disciplines.
The archive shows a variety of challenges with two things in common: our solutions worked and the Clients came back for more.
Focusing on fixers
Achieving sustained, mutually beneficial two-way contact with professional tile fixers. It’s a vital challenge for BAL. Because dialogue is always the lifeblood of a lasting relationship.
Precise positioning
An uncoordinated mix of air management systems and targets means messages are confused. It needs integrated strategic clarity, via new literature, ads and raised PR profile.
Big brand makeover
The UK No.1 in tile adhesives faces strong competitive challenges. Radical action is needed. Brand positioning, logo, packaging, PR and marcoms get the full CMD treatment.
Optimum introduction
A Wavin brand launch that must sell a wider service. It goes beyond the product systems. CMD develops a powerful core proposition to underpin integrated online and offline action.
Digital engagement
How to ‘introduce’ a long-established ‘new’ name in underfloor heating to installers? CMD helps them to get the serious message by involving them in an imaginative challenge.
Daring to inspire design
Multi-range launch of premium modular vinyl flooring for commercial/public environments. To succeed, the brief requires a consistent package and strong communication concept.
Kick-start for fire-stop range
Nullifire leads a major category of structural fire protection. Now a related sector is in their sights. The aim: let the market know it has a complete offer with an updated sub-range.
Selling certainty
Introducing a new brand name in a specific sector not previously prioritised by Wavin. Goals: establish a credible presence, and challenge strongly for specifiers’ interest.
Drive to sign new recruits
Newcomer to a fiercely competitive, crowded market needs to find untapped potential for growth. CMD knows van-users who could be attracted to the cardholder benefits on offer.
PAST WORK
From our archive of past work - in brief
Channelling inspiration
Armstrong-DLW wanted to introduce a sophisticated new colour facility for flooring specifiers. Integrated DM, advertising and PR triggered an immediate enthusiastic response.
Connecting to growth
A remote army of small electrical contractors. MK Electric wanted to establish two-way contact. Responses from this DM programme unearthed over £7m new business potential.
Raising rainwater brand profile
OSMA, Wavin’s market-leading brand of plastic pipes, needed to remind end-users about its core values. Literature, a big POS drive and roadshows lifted awareness and pull-through.
Selling best practice
BPF Plastic Pipes Group planned to recruit and train site-hardened sewer installers. Our DM, seminars, video and other training aids helped re-open a big market for plastic pipes.
Complete brand renovation
Manufacturer of hearing loops and other specialist kit needed to revitalise its market interface. CMD SCiLS was used to define a new strategy – logo, CI, literature and website.