SERVICES

For consistent and coherent contact management

Take an objective look at all your online and offline assets, including websites, microsites and printed collateral.

Line-up your literature and other information sources for specifiers and end-users.

What do you see ?

Are these materials and online assets the result of a coherent, consistent and focused programme? Or have they evolved over time – items created in isolation, with inconsistent content, and variable design and appearance?

In effect, is it sending a mixed visual and verbal message to your markets? And with no certainty that the relevant professionals are getting the information they really need.

Our technique

Such situations can benefit from application of the CMD SCiLS© programme.

This is our technique for achieving cost-efficient, properly integrated marketing communications.

In short, it’s a proven route to devising the tailored programme that will best benefit your business.

In practice, SCiLS includes:

• Full audit and analysis of the information needs of individual target sub-groups within the Building and Construction Industry, with special reference to the Client’s product field(s).
• Prioritising of those requirements, however specific.
• Identification of the optimum activities, media and materials for delivering that information and understanding in each sector.
• Prioritisation of support, related to budgetary resources.

This becomes the agreed basis for detailed communications planning.