SERVICES
Competitive analysis
What are your rivals up to?
How much do you know about your main competitors?
Or about any newcomers making their presence felt?
Knowledge is power.
Not just the usual facts and figures: product offer, pricing, distribution and market share.
Looking beyond routine comparisons of your respective sales forces and support services.
What more could their various communications tell us?
About their real strategic direction or ambition?
About where they are vulnerable, or missing a trick?
Our role
We will:
- Look at competitor activities for other indicators that could impact on your business
- Interpret and evaluate competitive communications
- Define their market positioning versus you and others
- Help you identify their weaknesses – and your opportunities
- Recommend how this might impact on your strategic position and communications planning