SERVICES
Audience targeting
Getting through to the right professionals
It wouldn’t be difficult to waste marcoms budget.
Communications fired off in the general direction of those who might be interested. Repeated mailings to neglected databases.
Messaging that misses the true interests and priorities of the recipient. Effort and expenditure that outweighs any potential return.
Instead of which, it always pays to remember some basic principles.
About the 20% of your market that accounts for 80% of your revenue. About the natural rate of deterioration of mailing lists, unless they are diligently maintained.
And about ensuring you understand precisely who to persuade and how.
From specifiers to trade end-users – we know them.
Our role
However broad or focused your target customer groups, we will help you to:
- Identify and focus on your 80:20
- Clean-up your contact database, validate your existing mailing lists and maximise your ‘opt-in’ files
- Segment and prioritise your target groups
- Generate greater understanding of the ‘whereabouts and whatabouts’ of those you most need to influence
- Identify new target opportunities
- Match each audience to the right communication channels
- Get the content and messaging right for each target group