SERVICES

Turning searchers into specifiers and customers

Your web site must instantly say “Welcome” to building and construction professionals.

This applies to each of your multiple audiences: from searchers to subscribers, specifiers to trade end-users. Whether they’re browsing, or seeking specific information about your brand, products, systems and services.

For prospective customers newly arrived on your site, it must engage them immediately. Or you may have lost the only opportunity to do so.

Positive reactions deliver excellent, lasting dividends. That’s why it’s vital to ensure that every part of your site ticks all the boxes that can influence its value to visitors.

Some are unsurprising: branding, easy navigation, relevant content, accessible information that’s clear and helpful. As well as functionality and online tools as appropriate and available.

But other less-obvious factors can influence your site’s capacity to maximise its value to your business.

For example, design that encourages each visitor to go on an extended adventure within the site. Or that recognises both the opportunities and pitfalls of browsing behaviour – reflecting the latest eye-tracking research.

In short, the user journey should require the minimum of effort to gain a full return for their time spent on your site. It should also leave them willing to return.

Our role

We will:

• Plan, or review and refine, your website strategy – and advise on what structure best suits your needs
• Design and/or redesign your site to the latest web 2.0 standards – ensuring effective differentiation
• Create content that makes it easy for the user to get to know you – and to specify or buy your products
• Develop state of the art CMS systems to enable cost- effective maintenance of your website
• Apply testing and SEO optimisation procedures to ensure you get full value from your investment