SERVICES
Sales promotion
Seeking incremental revenue – not just rescheduled sales
Trial or loyalty? Two core promotional objectives.
One with short-term intent. Expecting immediate results and progress.
The other with a longer-term perspective.
However, we’ve often noticed promotional activity in this sector that seems more ‘routine’ than rational.
Giving away revenue and margin without realistic expectation of retrieval. And with even less chance of any incremental commercial benefit.
In effect, doing little more than distorting the timing of sales off-take without securing nett extra volume.
Sales promotion needs to be clear about its role and task. Whether generating growth, or defending share – and protecting margins.
So it should always have a quantifiable bottom-line KPI.
Our role
We will create sales promotional support that:
- Will motivate your target customers in line with defined objectives
- Is commercially realistic and viable
- Is measureable and accountable
- Is focused on contributing to sales growth – or to the defence of existing volume and share