SERVICES
Sales and technical literature
Accessible information, total understanding
Even in this digital age, printed collateral still has an important role.
Many of your customers and prospects still prefer hard copy pages to website content when selecting, specifying and using products and materials.
Increasingly, specifiers are viewing such information as pdf downloads, which may employ indexing and page-turning software. Yet this material still has to be originated as hard copy.
Meanwhile, for the end-user on site, a pocket guide is handy when a PC is not.
Some things don’t change.
For example, the need to organise content for the reader’s benefit rather than the manufacturer’s boast. Information that can be navigated easily – and provide specific answers fast.
A ‘look and feel’ that is consistent with, and contributes to, corporate and brand positioning. Differentiating. Recognisable. Reassuring.
In summary – inspiring total confidence.
Our role
We will plan, write and design literature that will be:
- Specifically structured to assist the reader/user, whether they are browsing, selecting, or specifying – or seeking specific data
- Consistent with your established CI guidelines – or, if applicable, establishing a distinctive new look
- Practical and persuasive, organised and authoritative
- Visually appealing, easy reading – and unquestionably retainable by its intended recipients
- Translatable into pdf format for download or other online formats, as required