SERVICES

Influence, drive and engage

There’s a new reality in PR. The objective remains the same: to use influence to convert customers and prospects rather than communicate directly with them. But the field of competitive combat has grown massively.

Traditional media space has been joined by cyberspace – multiple digital channels and social media. A positive presence is still required in print or broadcast to raise your profile above that of rivals and limit their visibility.

In this digital age, however, there’s room for everyone to shout their message. So the PR objective has broadened: you must drive visitors to your information – and keep them there.

In this sector, an understanding of technical content is vital. So is the ability to recognise a hot topic or the pressing professional concerns of each target.

CMD has all the necessary skills to ask the right questions, identify and dig out the potent material – and to deliver it to the right audiences.

Media targeting is even more vital than before. You need to know where your targets are getting their information today. And where else they might soon be looking.

Above all, content is king. It must have relevance, topicality, salience for search engines, and the power to engage. Attracting attention is no longer enough.

To win: keep them interested and involved and connected. Because once they’ve gone to a competing site, you’ve lost.

Our role

We will devise, implement and monitor PR programmes that will:

• Identify and prioritise the media with greatest influence on your core customers
• Create and customise content – drawing raw material from your business and organisation, and from the industry issues of the day
• Integrate with other elements of your communications programme to ensure cost-efficiency by maximising re-use of material
• Craft content to suit each media channel – from print to social media – including contributing to SEO
• Provide online thought leadership to keep your business at the forefront of customers’ minds