SERVICES

Building a firm foundation

Corporate identity underpins a company’s strategy, culture and communications.

It is the foundation for building a memorable personality.

One that is reaffirmed via every form of communication, offline and online – and even via transport livery and signage.

It has to be recognisable and legally protectable. It must be relevant to the company’s goals and targets. And it must be consistent.

Not just the specifiers and installers of your products.
Corporate identity must also work in a wider compass.

It contributes to a positive, beneficial effect on opinion-formers and influencers – both within your industry and beyond.

It also provides the context and basis for establishing your relationship with key targets.

So we seek to combine all of this with something extra.
An identity that creates a crucial emotive link between the company and its customer franchise.

Our role

We will review and renew your corporate identity, including:

• Familiarisation audit of corporate goals, mission and existing image assets
• Development of agreed brief, design agenda, scope and parameters
• Conceptual and full design – including corporate logo if that is within the agreed scope of the brief
• Creation and compilation of comprehensive and dimensionally detailed corporate guidelines manual – in electronic and/or hard copy format as required