SERVICES
Packaging design
The vital sales link at point-of-purchase
For building products that may have to sell themselves of-the-shelf, effective packaging is pivotal to success.
Whether through specialist distributors or general builders’ merchants, the retail environment is a fiercely competitive arena. At CMD, we have an in-depth understanding of the buying process in these contexts.
Packaging provides the final sales link at point of purchase. So, to achieve in-store stand out and aid selection, it must communicate on several fronts.
Brand values and all that has been invested in that identity. Product features and benefits. Clarity that the individual item or material is correct and fit-for-purpose for the specific project.
Packaging can also have an important role to play on site. It can carry important installation information and advice. Reminding and reassuring the trade end-user.
We know the importance of ensuring that all essential information relating to successful usage is safely communicated. And why it’s vital to check all legal obligations relating to on-pack information.
Not just that your packaging fully satisfies current rules. Because there may be new rules on the way.
Packaging on site may also act as an extra endorsement of the brand when seen by other tradesmen and contractors.
Our role
We will provide a packaging design service that can include:
- Point-of-purchase and buyer motivation research
- Conceptual design and testing
- Complete pack copy, design, artwork
- Ensure compliance with latest regulations relating to on-pack information (e.g. relating to Health & Safety)
- Photography and illustration to support application guidance
- CGI creation for promotional, product listing and other uses