• big brand makeover - case study
  • digital engagement - case study
  • precise positioning - case study

ABOUT US

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Creativity with a cutting edge

We’re marketing communications specialists for the construction industry.
Combining creativity and commercial focus to unlock sales potential.

What defines CMD? You’ll find a blend of substantial experience, intelligent analysis and original thinking. With a real flair for developing powerful, relevant, persuasive action. The kind that will add value to your investment.

That’s because we listen well, understand quickly, and connect instinctively with you, your products and core markets – from specifiers to end-users.

Meet a team that seeks and enjoys lasting working relationships with clients.
You can rely on us to bring sharp insight, pragmatism and responsiveness to every brief.

Find out more. Meet and talk with us.
contact@creativemarketingdirect.co.uk

SERVICES

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Building brands, specification, sales and relationships

Strategy

Constructing vital foundations

'Knee-jerk’ or ‘hit-and-hope’ solutions are not a valid basis for action. So we’ll never neglect the disciplines of good groundwork, however urgent the task. Our own well-honed methods ensure robust planning.

COMMUNICATIONS PLANNING AUDIENCE TARGETING SCiLS© PLANNING PROGRAMME ONLINE OFFLINE MARKETING STRATEGIC REVIEW COMPETITIVE ANALYSIS

Communications

Harvesting good connections

We know the value of getting content, creativity and message right. Visually, verbally, tonally and, above all, relevantly. Whatever the programme, whatever the investment, that’s how to reap the best dividends.

ADVERTISING AND DIRECT MAIL SALES & TECHNICAL LITERATURE PUBLIC RELATIONS INTEGRATED OFFLINE-ONLINE SALES PROMOTION POINT-OF-SALE OPTIMISATION AUDIT

Branding and Identity

Creating recognisable difference

Coherent, consistent branding builds differentiation, familiarity, confidence and commercial advantage – even in ‘commodity markets’. CMD knows how to build on brands with heritage, and create new ones.

BRAND / PRODUCT POSITIONING PACKAGING DESIGN CORPORATE IDENTITY BRAND / PRODUCT LAUNCH EXISTING BRAND RENOVATION

Digital Marketing

Interactive engagement

The impact and immediacy of digital media has multiplied the opportunities to get closer to your core markets. Different communication rules apply – but our focus is still on content, message and brand.

DIGITAL STRATEGY WEBSITE DESIGN & BUILD EMAIL MARKETING SEO AND WEB PROMOTION VIDEO, 3-D AND ANIMATION

At CMD, there are no off-the-shelf formulae. Just skilled use of our services to engineer the right outcome.

Tailoring solutions that are sensitive to your priorities in the competitive world of building and construction.

Demonstrating creativity with budgets, as well as in deliverable communications.

Having an eye for value, and for impact that will differentiate your brand from the rest.

Establishing lasting connections between you and your target customers.

Helping you turn your marketing investment into sales revenue.

WORK

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Delivering impact, effectiveness and valuable results

Focusing on fixers

Achieving sustained, mutually beneficial two-way contact with professional tile fixers. It’s a vital challenge for BAL. Because dialogue is always the lifeblood of a lasting relationship.

CONNECTING WITH TILERS TO FIX THEIR ONGOING RELATIONSHIP WITH BAL

Precise positioning

An uncoordinated mix of air management systems and targets means messages are confused. It needs integrated strategic clarity, via new literature, ads and raised PR profile.

REPOSITIONING A CORPORATE BRAND TO RECLAIM AIR MANAGEMENT MOMENTUM

Big brand makeover

The UK No.1 in tile adhesives faces strong competitive challenges. Radical action is needed. Brand positioning, logo, packaging, PR and marcoms get the full CMD treatment.

UPDATING BAL, A GREAT BRITISH BRAND FOR TILING PROFESSIONALS

Optimum introduction

A Wavin brand launch that must sell a wider service. It goes beyond the product systems. CMD develops a powerful core proposition to underpin integrated online and offline action.

LAUNCHING A SOLUTIONS BRAND FOR STORMWATER WITH OPTIMUM EFFECT

Digital engagement

How to ‘introduce’ a long-established ‘new’ name in underfloor heating to installers? CMD helps them to get the serious message by involving them in an imaginative challenge.

ENGAGING WITH UFH INSTALLERS VIA AN INTERACTIVE ONLINE CAMPAIGN

Daring to inspire design

Multi-range launch of premium modular vinyl flooring for commercial/public environments. To succeed, the brief requires a consistent package and strong communication concept.

INVESTING LUXURY VINYL TILES WITH CREATIVE PERSONALITY FOR TARKETT

Kick-start for fire-stop range

Nullifire leads a major category of structural fire protection. Now a related sector is in their sights. The aim: let the market know it has a complete offer with an updated sub-range.

RELAUNCHING AN ENHANCED RANGE FOR ALL-ROUND FIRE PROTECTION

Selling certainty

Introducing a new brand name in a specific sector not previously prioritised by Wavin. Goals: establish a credible presence, and challenge strongly for specifiers’ interest.

BRAND LAUNCH FOR INDUSTRIAL AND COMMERCIAL PLUMBING AND DRAINAGE

Drive to sign new recruits

Newcomer to a fiercely competitive, crowded market needs to find untapped potential for growth. CMD knows van-users who could be attracted to the cardholder benefits on offer.

RECRUITING NEW FUELCARD USERS FROM BUILDING TRADES SECTOR

CMD COMMENT

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CONTACT US

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T: +44 (0)1483 546900

contact@creativemarketingdirect.co.uk

Creative Marketing Direct
Leapale House
Leapale Lane
Guildford
Surrey GU1 4LY
UK
F: +44 (0)1483 546909

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CREATIVE MARKETING DIRECT LEAPALE HOUSE LEAPALE LANE GUILDFORD SURREY GU1 4LY T: 01483 546900 F: 01483 546909 contact@creativemarketingdirect.co.uk